Efficient energy initiatives offsetting tyre market losses
By Ifham Nizam
Though the solid tyre market was suffering losses upto 50 per cent mainly due to energy costs, the country’s rubber industry tackled it through efficient energy initiatives, said Executive Director, Global Rubber Industries Ltd. Ananda Caldera.
Speaking at the 22nd anniversary of Forbes Marshall last Friday in Colombo, he said cost leadership and competiveness depends on the lower cost of specific energy.
He said that to compete with the global market, it is of great importance to cut energy cost. “We had proved it to some extent. We would continue with it, he added.
Coming back to the host, Forbes Marshall Lanka is a subsidiary of group holding company Forbes Marshall Pvt. Ltd., a leading manufacturer of steam engineering and control instrumentation products and solutions.
Speaking at the event, Director International Operation Sunil Badami said that Forbes’s policy and mantra for success has been its philosophy that it offers complete solutions.
According to him, their solutions are delivered through a combination of plant and process audits, world-class products and the service back up to install and commission. Forbes believes in being involved as a trusted partner with customers in Sri Lanka.
They started their Sri Lanka business in 1992 by having local partnerships and last week the company celebrated a successful 22 years in Sri Lanka. The event was attended by 250 plus valued clients at the Hotel Taj Samudra.
The 22nd year celebration was an opportunity for the company to also present in video a brief seminar, the “Next practices – Global Benchmarking for Energy utilization Industry”.
At the 22nd year celebration, Director International Operations Sunil Badami added: “Forbes Marshall is proud to be associated with the leading companies in Sri Lanka and will continue to provide the latest technology, products and services to our valued customers. We will partner with our customers to achieve world-class standards in energy conservation and productivity.”
Ref : The Island, Sri Lanka
December 8, 2014, 12:00 pm
