CII Design Excellence Award for EffiMax™

The CII Design Excellence Awards, instituted in 2011, acknowledges and celebrates Indian design and innovation. They are endorsed by India Design Council, and are among the most recognized design awards in the country.

This year, there were a total of 29 awards comprising of 6 category winners and 22 sub-category winners. Entries were evaluated by 16 Grand Jury Members and 14 Expert Panel members from wide-ranging disciplines from across the world, under the Chairmanship of Mr. Srini Srinivasan, President, World Design Organisation. The evaluation process was in two stages. Evaluation criteria for product design included human perspective, creativity and innovation, effectiveness and impact, and sustainability.